What TV Chefs Have That You Don’t
“Sell the Sizzle not the Steak!”
Television producers have this concept down.
You know Celebrity Chefs are sometimes funny, always nice looking and yes extremely skilled in the kitchen. But the show is still the show… Time is money. Short sound bites, images sell the product. The product is good looking food.
Exciting Your Senses is Entertainment
History has shown, our eyeballs stay glued to cooking shows.
It’s not a new concept. Julia Child was a Celebrity Chef when TV was still Black & White.
Oh, They know what I like…
Celebrity Chefs are actually real pros in their own right, with years in the field and are often owners of many restaurants. That can’t be easy.
All Hands On Deck
This means Art Directors, Food Stylist, Prop Stylist and Assistants. Someone else has marinated the meat, completed the Mise, chopped the veggies.
The “Chef” steps in to combine ingredients, in a preheated pan, sizzle it all together very quickly, then plate and taste, in segment that fits in between commercials. Voila!
You Can Bet Your Bottom Dollar
Regardless of what it tastes like, everyone will say YUM!! Friends getting excited about food, is something we all relate to. It’s works on me… I think to myself “that looks good”. I would assume the chef “thanks everyone”, when the director says “Cut”.
You Can Make That Dish Too
Okay, so your dish isn’t as bright and flawless as the recipe picture… You don’t have a team of food enhancers working next to you. You are rewarded, not by being offered another season, but by the compliments from the family or friends you feed, and that’s all that matters, right? Too bad it didn’t come a large increase in pay…
Celebrity Chefs Started with the Basics
Let’s pretend for a moment that you have that pro kitchen too. We’ll give it a commercial grade convection oven, high BTU stove, blast freezer and 3 good knives. Your’e going to need some spices.
Here is my list of 10 basic Spices/Herbs that are a good start:
- Salt- Kosher Salt or Table Salt. Kosher is good for tenderizing meat or seasoning. Table Salt is for pasta water, breakfast eggs.
- Red Pepper Flakes- adds a little punch of spiciness. Too much and you add heat.
- Paprika Powder- a smokey heat, adds a reddish color to your dish. Again. too much will give you serious heat, may ruin the dish.
- Onion Powder- as the name indicates, this spice adds an onion flavor. Use in small quantities.
- Garlic Powder- intensifies an existing fresh garlic flavor.
- Cumin- a must have for any Mexican dish, but also used in other styles of food. Lightly roasting Cumin really amps up the flavor before it goes in.
- Chili Powder- a mix of cayenne, red peppers. Some also include dried garlic, onion. Enhances flavor depth, heat.
- Cayenne- A little bit goes along way in the heat dept. Excellent for soups.
- Rosemary (dried)- very strong flavor enhancer, can overwhelm a dish, if you use too much.
- Thyme (dried)- a slightly minty flavor good in almost any chicken, fish or tomato based soup.
I would suggest buying a good quality spices/herbs. Personally, I like McCormick Spices. They are readily available at most large grocery markets at reasonable prices.
Celebrity Chefs have a look or personality that producers, media executives believe can appeal to an audience, in addition to their culinary prowess. The Chefmenot crowd serves a slightly smaller audience.
Let me know what your “Go-To” spices are, in the comment section. If you like this article, please share.
This post contains sponsored links, which means to you, I will receive a small commission when you purchase through the link.